Terms & Conditions Guidelines

Message senders must provide compliant Terms & Conditions to patients/customers as part of the campaign registration process. These should be hosted on your brand’s website and should include:

Brand Name
Description of Message Types (e.g., appointment reminders, account updates)
Message Frequency Disclosure (e.g., “Message frequency varies”)
Cost Disclosure (e.g., “Message and data rates may apply”)
Customer Care Information (e.g., “Text HELP for assistance or email [email address]”)
Opt-Out Instructions (e.g., “Text STOP to cancel”)

Example: “Messaging Terms & Conditions. You agree to receive informational messages (e.g., appointment reminders, account notifications) from [Practice Name]. Message frequency varies. Message and data rates may apply. For help, text HELP or email us at [email address]. You may opt out at any time by texting STOP.”